Americk Packaging, a leader in the production of flexographic reel-fed labels, have returned from a successful trade fair in Nuremberg, Germany. BrauBeviale, the capital goods exhibition for the process chain of beverage production welcomed nearly 38,000 delegates on the 8^th, 9^th and 10^th November.

Michael Harkness, Sales Director at Americk Packaging commented "BrauBeviale is one of the leading trade fairs for the beverage industry." He adds "We were keen to have a presence at the event displaying our innovative products and showing our continued commitment to the German marketplace." The German market entry has been accompanied by Sebastian Ritscher, local Sales representative based in Stuttgart.

According to Brau event organisers, the buzz words for this year's event were 'creative beverage culture', something that Americk Packaging is well versed in. Michael Harkness explains, "Our samples, particularly our High Definition reel-fed printing technology, generated huge interest from global carbonated water bottlers and leading German soft drinks manufacturers. This is now a real alternative from Gravure printing in this traditional market. We spoke to a number of international organisations interested in our innovations and our ability to produce bespoke substrate labels. All in all it was a very successful event for us."