Despite the fact that 85% of Brits surveyed would choose a product packaged in cartonboard over plastic, cartonboard remains in the wilderness when it comes to most English Dictionaries. However, cartonboard’s recognition as a bona fide term is set to change thanks to a new campaign by Pro Carton launched in London on 17 December 2019.
General Manager of Pro Carton, Tony Hitchin, at the campaign in Charing Cross Library with the giant dictionary made from cartonboard.
Introducing the campaign at Charing Cross Library in London, Pro carton unveiled a larger-than-life five feet tall dictionary made entirely of the recyclable, biodegradable and renewable packaging material made by the designers at Graphic Packaging. The open ‘pages’ feature a definition of cartonboard, which Pro Carton would like to see included in the modern lexicon.
Cartonboard is a paper-based material used to make cartons which in turn package and protect food, drink and cosmetics. The paper fibres that make up cartonboard come from a renewable resource – trees grown in sustainably managed forests – and can be recycled up to 25 times, making it one of the most environmentally sound packaging materials.
2019 has seen swathes of high-profile brands switching to cartonboard packaging in a bid to protect the planet’s eco-system, including the likes of Coca-Cola, Heineken and many UK retailers.
Tony Hitchin, Pro Carton’s General Manager, said: “We want 2020 to be the start of a new era for cartonboard in the UK. Cartonboard is used by huge numbers of retailers and brands, yet you won’t find it in the dictionary and when you type it, computers simply don’t recognise it!
“Cartonboard deserves a place in the dictionary because there are important properties that distinguish it from ‘cardboard’ – a more general term – and indeed corrugated cardboard – which is generally used for transport packaging. Cartonboard is used to package everything from breakfast cereals, to frozen foods, to luxury fragrances and smart phones! We want consumers to adopt the word cartonboard, and to help them understand how environmentally-friendly it is with our clear definition.”
 According to a survey of 1,000 UK consumers by Coleman Parkes